The premier importer of specialty confections and fine foods in the US

Euro-American Brands Welcomes Mrs. Crimble’s to the EAB Family

It was in 1979, that Mrs Crimble’s baked goodies were first sold in London by a company called Stiletto Foods.

Salesmen went from street to street, driving iconic Morris Minor vans, selling all the must-have items for fashionable ladies of the 1970’s: delicious cake and silk stockings!  It was then that our own classic,  the flagship Mrs Crimble’s coconut macaroon, was first introduced to British cake lovers.

Since then, Mrs Crimble’s has become synonymous for its range of delicious gluten-free cakes, bakes and savory treats, rather than for selling hosiery! Today, Mrs. Crimble’s is one of the bestselling cake and “free-from” brands in the UK.

In fact, Mrs Crimble’s most famous creation has achieved Global fame, with a Chocolate Macaroon being eaten Worldwide, every single second.

Since 1979, Mrs Crimble’s has been whipping up gluten-free cakes, bakes and nibbles with oodles of know-how and a spoonful of love. Keep reading to discover more about Mrs Crimble’s and her extended family!

Mrs Crimble’s

The quirky, lovable, twin-set-wearing, hip hop-obsessed, gossip-loving, sports car-driving, fax machine-using, highly opinionated cake-baker from Jamthorpe ( Northern England) who has become a gluten-free baking sensation.


Mrs Crimble’s long-suffering husband. Solicitor and cake-taster extraordinaire.


Mrs Crimble’s eco-warrior daughter.


Mrs Crimble’s neighbour and BCFF (Best Cake Friend Forever).


Mrs Crimble’s tremendously hunky personal trainer and the object of Mrs Crimble’s (unrequited!) affections

Euro-American Brands Welcomes Mrs. Crimble’s to the EAB Family

Euro-American Brands is pleased to announce their appointment by Wessanen UK as the exclusive importer of the Mrs. Crimble’s brand with immediate effect. Mrs. Crimble’s stands for high quality, large Macaroons which are delicious, Gluten-Free, Vegetarian, Non-GMO and Kosher.  In fact, Mrs. Crimble’s is the best-selling cake brand in the UK convenience channel and the no. 1 free-from cake brand in the total UK market.

We are happy to welcome this wonderful addition to the Euro-American Brands’ assortment and are looking forward to a successful co-operation with our partners as well as our consumers in the United States.

Mrs. Crimble’s – Wholesale Purchases

Euro-American Brands is built on the foundation of teamwork and a passion for the wholesale confection and specialty food industry.  Our sales team is the cornerstones of our success.  Everyone working together as a team makes Euro-American Brands the preeminent distributor of confections and specialty foods across the continental United States. Our sales team is standing by ready to address any sales question you may have…

John Coles

VP Sales

Office: 631-584-8600
John Coles – Extended Bio

Michael Chamberlin

Northeast Regional Sales Manager

Office: 401.619.4038
Represented States: Connecticut • Massachusetts • Maine • New Hampshire • New York • Rhode Island • Vermont
Mike Chamberlin – Extended Bio

Ron Daily

Western Regional Sales Manager

Telephone: 206-601-0182
Represented States: Arizona • California • Idaho • Montana • Nevada • Oregon • Washington • Wyoming • Utah
Ron Daily – Extended Bio

Tom Gaffney

Southern Regional Sales Manager

Office: 770-345-0801 
Represented States: Alabama • Delaware • Florida • Georgia • Maryland • Mississippi • New Jersey • North Carolina • Pennsylvania • South Carolina • Tennessee • Virginia • West Virginia
Tom Gaffney – Extended Bio

Laura Lawless

Inter-Mountain Regional Sales Manager

Office: 360-531-2853 
Represented States: Alaska • Colorado  • Northern California • Northern Nevada • Oregon • Washington • Western Idaho • Natural Grocery (West of Mississippi)
Laura Lawless – Extended Bio

Moises Salmeron

Southwest Regional Sales Manager

Telephone: (562) 673-2875
Represented States: Arizona • California • Idaho • Montana • Nevada • Oregon • Washington • Wyoming • Utah
Moises Salmeron – Extended Bio

Mark Wendt

Midwest Regional Sales Manager

Office: 262-285-3383
Represented States: Illinois • Iowa • Indiana • Kansas • Kentucky • Michigan • Minnesota • Missouri • Nebraska • North Dakota • Ohio • South Dakota • Wisconsin
Mark Wendt – Extended Bio

Linda Wette

Key Accounts Manager
(In House Sales Specialist)

Office: 201-368-2624
Represented States: New York
Linda Wette – Extended Bio

Mrs. Crimble’s – Brand Knowledge

Jason Verdonck
Brand Manager

Telephone: 201-368-2624

Ask Jason Verdonck a brand question:

Reach Out

Euro-American Brands LLC
95 Route 17 South, Paramus, NJ 07652
Telephone: 201-368-2624
Fax: 201.368-2512