Schwartau History

Since 1899, Schwartau has been rooted in the Schleswig-Holstein region of Germany. Started by brothers Otto and Paul Fromm, Schwartau produced its first branded product in 1912—this was a jam in  a can rather than a jar. The success grew so that by 1924 it was necessary to have a recognizable logo. They chose to use the towers of Bad Schwartau, the city after which their product is named. After realizing its desire to produce the highest quality fruit products, Schwartau knew that more had to go into production than just the best fruit. In 1937, the food laboratory was opened to test new recipes and quality test already existing products. Of course, Schwartau was not exempt from feeling the effects of World War II. Nevertheless, in 1949 Schwartau celebrated its 50th anniversary and went back, almost entirely, to the prewar program of production. In 1968, Dr. Oetker took over management. The next year, the company introduced the X-shaped glass that is used today for Schwartau Extra. Not too long after its release, it became a market leader. In 1987, a complete jelly assortment became available in Germany for the first time. While the products have not changed too much, there was still room for innovation within the fruit product production. 2005 marked the release of the Schwartau Velvet line. This line features a velvety smooth texture, omitting all seeds and fruit pieces. Schwartau has offered the highest quality fruit spreads for 118 years. Today, the company still operates in Schwartau and produces the best jams, jellies, and fruit spreads available.

Schwartau Media & Recipes

Wholesale Purchases

Hero Brand Knowledge

Ralph Hickman
Brand Manager: Hero, Schwartau, Corny Big

Telephone: 352-433-6449
Email: rhickman@euroamericanbrands.com
Ralph Hickman – Extended Bio