Hela

About Hela

Hela stands for enjoyment, quality, and innovation. The brand combines tradition and modernity in a unique way that is appreciated around the world. Whether in the home, in the kitchen, or in industrial production, Hela products set standards and give every dish that certain something. The Hela name is synonymous with taste experiences that bring people together.

Experience and Quality

When it comes to ketchup and sauces, as a company founded in 1905 - and still firmly in family hands - Hela is the ideal partner at your side. Trust in Hela pays off because they take on all tasks with heart and mind. Quality and sustainability are a major part of their philosophy. The brand’s long history also enables them to act with an eye to the future, recognize trends at an early stage, and always have the right product for you in their range.

A Brand that Creates Trust

For decades, Hela has been a reliable partner for connoisseurs, professionals, and companies. Hela products are characterized by the highest quality, carefully selected ingredients, and uncompromising freshness. These values are the foundation of Hela’s success. Their customers know: If it says Hela on it, they can rely on exceptional taste and reliability.

Innovation for Every Need

Hela is more than a brand - it’s a promise. With a wide range of products, from their legendary ketchup condiment to high-tech food ingredients, Hela offers solutions for a wide variety of needs. Their innovative strength and instinct for trends make them a pioneer in the food industry - always with the aim of shaping the taste of tomorrow.

Hela Connects Generations

The brand stands for diversity and has been connecting people around the world through shared enjoyment since 1905. Hela products are more than just ingredients - they are part of stories, memories, and moments that bring people together. This universal power makes Hela one of the best-known and most popular brands in over 65 countries around the world.

IF IT´S NOT SPICY, IT´S NOT KETCHUP

Spice it up with Martha’s Signature Recipe

An irresistible taste experience inspired by Martha Laue – a family member of Hela’s German family company founded in 1905. The bestselling spice ketchup in Germany has a superior taste defined by selected spices and herbs like curry, pepper, and chili. Developed with love for a special taste since 1963.

Hela offers a whole range of different flavors in the Martha Ketchup range. From mild to extra hot, Martha Laue's Original Spice Ketchup has something for everyone’s taste.

Hela only uses sun-ripened tomatoes from Spain and Portugal for the Martha Ketchup range and attaches great importance to high-quality ingredients. The Spice Ketchup is characterized by its unique, unmistakable blend of spices.